Misfits Market vs. FreshDirect: Online Grocery Shopping

Online grocery shopping services can save you both time and money. It’s easy to have your food delivered to your doorstep with just a few clicks. In this article, we look at two online grocery services: Misfits Market and FreshDirect. What are these services, and how can you decide which you should use?

What is FreshDirect?

FreshDirect is an online grocery shopping service that delivers groceries to your home or office. After shopping online or in the app, FreshDirect delivers to the New York City, Philadelphia, and Washington D.C. metropolitan areas. They also offer seasonal delivery services to eastern Long Island and the Jersey Shore.

No membership is required, but FreshDirect does offer a DeliveryPass subscription for unlimited free grocery delivery. FreshDirect aims to save you money with Fresh Deals every Thursday to help you save on their best peak-season foods. FreshDirect sources directly from local farmers, fishers, and producers.

What is Misfits Market?

Misfits Market is an online grocery shopping platform that delivers fresh produce and other groceries to your home. You can shop at their online “Marketplace” for organic fruits and veggies and other sustainably sourced grocery items like pantry staples, meats, and seafood for less than you would pay in stores. Wine is also available from Misfits Market. Membership is free; all you have to do is sign up to receive your assigned shopping window each week. Then, groceries are delivered to your door nationwide with no commitments and no strings attached.

Misfits Market rescues high-quality food products that would otherwise go to waste. That means your purchases help prevent food waste and support sustainability while saving you money. It’s a win-win for everyone, including our planet. New items are added to the Marketplace weekly. That means you can check items off of your grocery list, save money, and discover something new, too.

What’s different between these two services?

FreshDirect and Misfits Market provide convenient and affordable ways to shop online for a wide variety of groceries and deliver them to your address. Both services offer ways to save time and money by shopping for sales and locally sourced items. What are the differences between these two online grocery stores?

Grocery Options

Although FreshDirect and Misfits Market both operate out of their own independent facilities, they vary greatly in what grocery options they provide.

Misfits Market offers seasonal organic produce and sustainably sourced groceries. This includes fruits and vegetables, meat, seafood, dairy products, bakery items, and more. Browsing their marketplace during your shopping window lets you see what products are available. They add new items every week, giving you more opportunities to save money and help reduce food waste. Misfits Market may offer more unique produce options than your local grocery store, and their blog will help inspire you with new recipe ideas to make use of your produce.

FreshDirect offers a selection of fresh fruits, vegetables, meat, and seafood. They also offer meals, snacks, meeting platters, and some beverages. You can also find other grocery store supplies like pet items, trash bags, utensils, and more.

Delivery Time

FreshDirect offers same-day and express delivery options. That means you can shop in the morning and have your food delivered within hours. You can also secure a time slot for delivery later in the week and modify your order until the day before delivery.

Misfits Market delivers your order within 2-3 days after your shopping window closes. This means that you can have produce delivered every week. You may need to plan ahead by a few days to accommodate the delivery time from The Marketplace to your home. Misfits Market has a slightly longer delivery time than FreshDirect, but your order will still arrive very quickly.

Service Area

Where you live might determine which online grocery stores you can use. FreshDirect ships to the broader New York City, Philadelphia, and Washington D.C. metropolitan areas. They also offer seasonal delivery services to eastern Long Island and the Jersey Shore.

Misfits Market delivers to nearly every zip code in the continental United States. If they don’t offer service to your area yet, they have a waitlist you can join to be the first to hear about service in your area.

Which service is right for me?

If you are looking for a fast way to deliver most of your regular groceries, easy snacks, or meals to your home or office, FreshDirect may have the items you need. If your address is within their delivery area, FreshDirect can deliver your groceries on the same day you place your order.

However, if you want to save a lot of money on your groceries, Misfits Market is the better choice. Although you have to plan a couple of days in advance, Misfits Market offers a wide selection of organic produce and other sustainably sourced products for significantly less than in grocery stores and they have a wider variety than FreshDirect. Those savings are worth the wait! Shopping with Misfits Market is also a great way to support environmentally sustainable practices and reduce food waste. It’s also a great way to explore unique foods and get inspiration for new recipes.

Final Verdict

Why use only one online shopping service? Unlike driving to multiple grocery stores, it’s easy to shop online in multiple places. Consider purchasing your produce from Misfits Market in order to save money and help break the cycle of food waste. You can even browse the Marketplace for unique products and try something new in your kitchen. Then, use FreshDirect to purchase any groceries still on your list or for any products that you will need in the few days before your Misfits Market box arrives.

Online grocery shopping is a fantastic way to save time and reduce stress, allowing you to put your energy into other things you love. Misfits Market and FreshDirect are two great options for delivering your groceries to your door. Now you can do your weekly grocery shopping from your couch!

Subscribe to our newsletterfor editor picks and exclusive deals

Finders & Keep has an advertising relationship with some of the brands discussed on this site and we may receive a referral fee when someone clicks on one of our affiliate partner links. 

The opinions expressed on Finders & Keep are entirely our own. The content was chosen by our editorial team. Any product claim or representation about a product or service should be verified with the manufacturer or provider.